Marketing Management Assignment – Feasibility Analysis: Launching a branch of a company in a new market/country/economic zone

Task

In your role as a Marketing Consultant, you have been asked by Wiggo*: a fictitious European supermarket (food retailer) chain (similar to Aldi and Lidl) to research and report on the feasibility of them launching in a new international market (this can be a country or economic zone of your choice and/or one you are familiar with).

Read More »